Choosing the right coffee cup is one of the biggest packaging decisions a café makes. It affects your brand image, your costs and even how your drinks stay hot or cold. Here is what to consider before you order.
Single wall vs double wall
Single wall paper cups are the most cost effective choice for high volume cafés and are suitable for most hot drinks when paired with a sleeve. For premium presentation, some cafés prefer thicker board or an embossed finish.
Embossed cups for a premium feel
Embossed paper cups have a textured surface that feels more substantial in the hand. This small detail signals quality before a customer even takes a sip, which matters if you are positioning your café as a premium spot.
Cold drinks need a different cup
Hot cup stock will not do the job for iced coffee, smoothies or cold brew. Clear cups let the drink itself do the marketing, especially for colourful iced drinks that get photographed and shared on social media.
Print method and minimum order
Most custom cup runs are printed to order, so build in a few weeks of lead time before you need stock on shelf. Ordering in bulk usually brings the per unit cost down significantly, so it is worth planning ahead rather than reordering small batches reactively.
Getting the size right
Stock a small range of sizes rather than every option available. Most cafés do well with three sizes covering small, regular and large, which keeps ordering simple and avoids excess stock sitting in the stockroom.
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